What are some of the Business Benefits of Social Media in the workplace? Consider the fact that there are over 4.2 billion active social media users on the planet right now. Let’s look at how you may use social media to connect with your target audience, engage with customers, and expand your business. If you don’t incorporate social media in your digital marketing strategy, you’re missing out on a simple, inexpensive, and effective way to reach over half of the world’s population.
Some of the benefits of utilizing social media to build a brand include:
1. Boost brand recognition
With over half of the world’s population utilizing social media, platforms like Facebook, Instagram, and Twitter are obvious ways to reach new and highly targeted potential consumers. Do you feel that people only connect with firms they are acquainted with on social media? Consider the following: 83 percent of Instagram users believe the platform aids in the discovery of new things. After executing a Facebook campaign to build brand familiarity among outdoor enthusiasts, Stillhouse Spirits saw a 17-point increase in ad recall.
2. Give your brand a human face.
One of the most crucial commercial benefits of social media is the ability to form actual human connections (also known as Meaningful Relationship Moments). Introduce your followers to the people that make up your company to show how existing consumers are using and benefitting from your products. Authenticity gives people a feeling of safety. Marketing receptivity rises as a consequence of this trust, and new business is developed. And social media is the best place to be honest! Demonstrate how you’re following your brand’s beliefs, how your product works in the real world, and how you put your employees’ and customers’ needs first.
3. Establish yourself as a thought leader.
While there has been a recent movement toward suspicion in government, NGOs, and the media, according to the 2021 Edelman Confidence Barometer, business has a 61 percent trust rating. People look to businesses for information and insights, and there’s no better way to provide that information than via social media.
Whatever profession you work in, social media allows you to establish yourself as a thought leader—the go-to source for information on topics that are pertinent to your area of expertise. LinkedIn, especially the LinkedIn Publishing Platform, is an excellent place to start when it comes to creating thought leadership. Hootsuite’s chairman and co-founder, Ryan Holmes, has over 1.7 million LinkedIn followers, where he shares his ideas on social media and business.
4. Keep a high degree of attentiveness at all times.
According to a Pew Research Center study from 2021, 70% of social media users log into their accounts at least once each day, and many people (49%) admit to checking their accounts many times per day.
Facebook users claim to utilize the site on a daily basis in seven out of ten cases.
You have the opportunity to connect with your fans and followers every time they log on to social media. Maintain a lighthearted and instructional tone in your social media posts, and your followers will like seeing new content in their feeds, keeping you top of mind so you’re the first site they think of when they’re ready to purchase. Of course, this does not mean that you must have your accounts linked at all times. Hootsuite, for example, is a scheduling application that may help you plan out your social media material ahead of time.
Social media’s benefits in terms of company growth
5. Increase the number of visitors to your website
Social media posts and advertisements are powerful ways to drive traffic to your website. Sharing great content from your blog or website to your social media networks is a great way to get more people to see your work as soon as it’s published. (UTM tracking tags may also be used to collect click-through data!)
For example, Architectural Digest uses its Instagram feed to sample Story content before referring followers to a “link in bio” where they may read the whole story (and see more lovely photos). Participating in social discussions may also help you raise awareness, get new followers, establish your expertise, and drive traffic to your website. (However, in addition to self-promotion, make sure you provide true value!) Include the URL of your website on all of your social media sites so that people can learn more about you with just one click.
6. Collect leads
Potential customers may express interest in your organization and products in a simple and low-commitment way by using social media. Because lead generation is such an important benefit of social media for businesses, several social networks provide advertising formats specifically intended to gather leads. McCarthy and Stone, for example, used Facebook lead ads to allow those who were interested in learning more about their real estate projects to do so in a matter of seconds. The advertisements produced 4.3 times more sales leads than the previous year at a cost two times less than more traditional digital prospecting efforts employing real estate ads.
7. Increase your earnings
Your social media accounts are a crucial part of your sales funnel, which is the process of turning a new lead into a paying customer. (Caution: this is known as social selling!) As the number of people using social media grows and social sales technology improve, social networks will become increasingly important for product discovery and ecommerce. The time has arrived to connect your social marketing efforts to your sales goals. With Hootsuite Academy’s Social Selling Course, you’ll learn how to generate leads and close sales using social media.
8. Collaborate with those who have a lot of clout.
Recommendations from friends and family, as well as reviews, have a significant impact on consumer decisions. By getting people talking about your product or service on social media, you build brand awareness and credibility, and you set yourself up for more sales. One of the most successful strategies to build social word of mouth is to collaborate with influencers—people who have a large social media following and can draw that following’s attention to your company.
Adore Me, a lingerie shop, worked with influencers on Instagram for a series of unboxing videos, and saw a large spike in traffic from content posted directly on the influencers’ accounts. This includes a 7% improvement in sales conversion rate and a two-fold increase in click-through rate.
The benefits of social media in terms of content creation and distribution
9. Disseminate information
Using social media to market your material is a great way to get your witty, well-researched information in front of new people, demonstrate your expertise, and grow your audience. For example, Hootsuite created a series of infographics to communicate interesting facts and figures from their new Digital 2021 global report with their Twitter followers. To get the most out of social media for business, make sure you have a content marketing plan in place.
10. Create a viral video.
People who like, comment, and share your social posts expose your content to new audiences—their friends and followers. When a concept becomes viral, it gets carried to the next level. Individuals share your stuff with their networks, and their networks share it with their networks, potentially leading in hundreds, if not millions, of shares.
This exposure is especially essential because, in a world where there is much more information than any one person can ever consume, a friend’s social sharing serves as a kind of pre-screening. Of course, becoming viral isn’t easy, but without social media, it would be almost impossible. Being on social media also implies that your followers could be able to help you achieve your goal… One TikTok user, for example, constructed a dance routine around Grammarly’s Youtube ad audio, igniting a trend of 100,000+ individuals following suit.
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