A UK-based firm called Nothing has unveiled an Android phone in an effort to revitalize the smartphone industry. A transparent rear of the eye-catching Nothing Phone 1 has hundreds of light-emitting diode (LED) lights that serve as alerts.
Nothing generated more money to build the smartphone than $144 million (£122 million). Tony Fadell, the creator of the iPhone, Casey Neistat, the co-founder of the YouTube channel Twitch, and Kevin Lin are supporters. So this makes a headline in the latest tech world.
The Production & Pre-order of Nothing Phone 1
Carl Pei, the 32-year-old Chinese-born developer of Nothing 1 company and OnePlus co-founder of the highly respected smartphone startup, told BBC News that he intended to “make tech enjoyable again” for investors and customers.
The £399 phone, which is made in China and India and costs approximately half as much as an iPhone 14 price, has reportedly had more than 200,000 requests for pre-orders, according to the business.
The business also aspires to produce high-end items, and Mr. Carl Pei, former OnePlus co-founder says he wants to work with Tesla, a maker of electric vehicles.
Despite early software issues, Nothing 1 company’s initial product, the wireless, noise-canceling Ear 1 headphones, has sold more than half a million copies.
Massive Challenges of Nothing Phone 1
However, Nothing 1 has “a mountain to climb,” according to Ben Wood from CCS Insight, despite some buzz, including the high-profile personalities behind it.
“Apple and Samsung, who have great resources, dominate the smartphone business, which is alarmingly competitive,” he remarked.
It is much more difficult for a new entrant to succeed in the sector given the fierce competition in the remainder of the addressable market between multiple Chinese businesses fighting for market share.
“Success will be a major task given the present financial climate and pressure from rising costs of living,” the author writes.
According to Counterpoint Research, sales of smartphones fell 17 percent globally in May compared to the same month last year.
There are many causes for this:
- Consumers are keeping their smartphones longer due to growing living expenses.
- Environmental issues with electronic trash
- Worldwide supply chain problems and a lack of chips
“The major suppliers were particularly cautious to bring in a new client like us, a much smaller firm,” Mr. Pei said. “They owe their bigger customers a lot of chips.” We had to spend a lot of time looking for suppliers and explaining to them why the market needs someone with our qualifications.
Nothing Phone 1 Specs
The 6.55-inch FHD+ Super AMOLED display on the Nothing Phone 1 has a maximum brightness of 1,200 units and a touch sampling rate of 240 Hz. A 5th-generation Corning Gorilla Glass shields the display. The smartphone also has a fingerprint sensor for biometric identification below the display. The gadget is offered in black and white.
Nothing Phone 1 Price and Availability in the UK
The starting pricing for the Nothing Phone 1 price UK is £399 for the 8GB RAM + 128GB variant. While the expected price of 8GB RAM + 256GB storage is £449 and the 12GB RAM + 256GB storage model costs £500. The first transaction will go through on July 16 at 10 AM local time at a pop-up kiosk for Nothing in London’s Covent Garden. The Nothing Phone 1 release date is on July 21 on the Nothing website and at partner businesses, Nothing Phone 1 release date will be starting on July 18.